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Book Reviews
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Crimeware
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Book Description
Crimeware: Understanding New Attacks and Defenses will help security professionals, technical managers, students, and researchers understand and prevent specific crimeware threats. This book guides you through the essential security principles, techniques, and countermeasures to keep you one step ahead of the criminals, regardless of evolving technology and tactics. Security experts Markus Jakobsson and Zulfikar Ramzan have brought together chapter contributors who are among the best and the brightest in the security industry. Together, they will help you understand how crimeware works, how to identify it, and how to prevent future attacks before your company’s valuable information falls into the wrong hands. In self-contained chapters that go into varying degrees of depth, the book provides a thorough overview of crimeware, including not only concepts prevalent in the wild, but also ideas that so far have only been seen inside the laboratory.
Book Information
Author: Markus Jakobsson, Zulfikar Ramzan
Paperback: 608 pages
Language: English
ISBN: 978-0321501950
Publisher Information
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My New Mac
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Book Description
You finally took the plunge and bought a Mac. Whether yours is a MacBook, Mac Pro, Mac mini, or iMac—it's still a Mac, and it runs the Macintosh operating system, Mac OS X.
But what do you do with your Mac after you turn it on? Do you even know how to turn it on and off properly or put it to sleep? You need a book like My New Mac to make everything easy.
Wallace Wang, author of the best-selling Steal This Computer Book, will show you, step-by-step, how to use tools like iPhoto to organize your photos, track birthdays with iCal, and clip and save information from the Internet so you can find it again.
Book Information
Author: Wallace Wang
Paperback: 480 pages
Language: English
ISBN: 978-1-59327-164-0
Publisher Information
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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
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Book Description
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketersÑemail marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Interviewees include:
- Armand Morin, Internet marketer, educator, and blogger (www.armandmorin.com); TOPIC: general online marketing
- Brad Fallon, search engine optimization expert, educator, and blogger (www.bradfallon.com); TOPIC: search engine marketing
- Brett Tabke, search engine optimization expert, founder of WebmasterWorld (forum for Internet marketing and online search engines, www.webmasterworld.com); TOPIC: search engine marketing
- Brian Lusk, manager of customer communication at Southwest Airlines, corporate editor of Nuts About Southwest blog (blog.southwest.com); TOPIC: use of blogs in online marketing
- Carl Galletti, marketing consultant and copywriter (www.carlgalletti.com); TOPIC: direct response marketing and copywriting
- David Rosenblatt, CEO of DoubleClick (web advertising, www.doubleclick.com); TOPIC: online advertising
- Derek Gehl, online marketing expert and educator, CEO of The Internet Marketing Center (www.marketingtips.com), blogger (The Candid Internet Marketer, blog.marketingtips.com/derek/), author of Insider Secrets of Email Marketing; TOPIC: general online marketing
Book Information
Author: Michael Miller
Paperback: 319 pages
Language: English
ISBN: 978-0-470-24204-9
Publisher Information
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