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Book Reviews
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YouTube for Business: Online Video Marketing for Any Business, 2nd Edition
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Description
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?
The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website.
Information
Author: Michael Miller
Language: English
ISBN: 0-7897-4726-X
Publisher Information
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Facebook for Grown-Ups
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Description
Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too–even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You’ll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what’s happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it.
Information
Author: Michael Miller
Pages: 307
Language: English
ISBN: 0-7897-4712-X
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Sams Teach Yourself Google Analytics in 10 Minutes
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Book Description
Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
- Quickly create a Google Analytics account and add Google Analytics to your site
- Define goals and measure how well your site is achieving them
- Track visitors from search engines, pay-per-click advertising, email, and other sources
- Discover the pages your visitors view, how long they stay, and where they exit
- Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
- Identify your best and worst content, and fix poorly performing pages
Book Information
Author: Michael Miller
Paperback: 240 pages
Language: English
ISBN: 0-672-33320-1
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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
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Book Description
Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability.
Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more.
Book Information
Author: Sandy Carter
Paperback: 512 pages
Language: English
ISBN: 0-13-714249-8
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John's Business & Social Networks
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